CATALOG CREATIVE
From Bob Dylan and Sting to Neil Diamond and beyond, each campaign was an opportunity to celebrate the world's greatest songwriters. My role was to develop visual identities that conveyed their unique voices and translate those aesthetics across a wide range of marketing materials, from presentations and print pieces to social media, video, and more.
BOB DYLAN
For this campaign, created alongside the release of the film A Complete Unknown, I drew from the raw, restless energy of Dylan’s early years and the imagery surrounding his rise in the 1960s. The visual direction embraced the tension between the intimate and the iconic, combining elements of folk ephemera, vintage print, handwritten typography, and the imperfect textures of the era. The result was a visual language designed to feel rooted in Dylan’s history while introducing his work to audiences encountering his story in a new way.
NEIL DIAMOND
Neil Diamond’s music has a warmth and familiarity that has made his work part of the cultural fabric for generations. For this project, we wanted to capture that enduring appeal in a format that felt both nostalgic and fresh.
As Creative Director, I collaborated with designer Rick Delucco, to draw inspiration from the warmth and visual language of Diamond’s era. The resulting Folklore Zine combined a script logotype, layered typography, and an infographic-driven interior that distilled Diamond’s career and cultural impact into something editorial, personal, and collectible. The goal was to create more than a promotional piece: a keepsake that celebrated the depth and longevity of his catalog.
STING / THE POLICE
I developed a range of materials designed to map the connections across Sting’s catalog, bringing together his work with The Police, his solo career, and the cultural moments that shaped his legacy. Each piece was designed to make a deep and varied body of work feel cohesive, and visually compelling, giving the catalog a visual language that could carry its story forward.
